The Larson Group Rebrands Financing Division, Introduces TLG Financial

TLG’s in-house financing company, Capital Lending, will unify themselves with the TLG Peterbilt brand and now be known as TLG Financial. 

The Larson Group (TLG) Peterbilt, a Peterbilt dealership network with 23 locations in eight states, recently announced a brand and name update for their finance company. The branding changes unify their finance company with TLG Peterbilt’s brand updates that were launched in early 2020. Capital Lending will now be known as TLG Financial.

Capital Lending has served The Larson Group's customers and their truck financing needs with their substantial knowledge of the trucking industry for nearly 30 years. After TLG Peterbilt's refreshed logo and new dealership names launched in early 2020, the time had come for the finance company to take that milestone step to join the TLG brand.

Establishing Unity and Awareness
Throughout its time in business, TLG has grown into an award-winning, industry leader with locations that range from the Midwest to the Atlantic Ocean. It only made sense for their finance company to evolve as well, and for customers to know that they are part of the TLG brand.

Customers will be able to browse truck inventory, explore their financing options and apply for financing online, all from the convenience of the TLG Financial section of TLG’s website.

Same Great Team
While the finance company is getting a new name and new look - customers can still reach the TLG Financial team at their same contact information. Call the team at 1-866-526-0843 or message them here.

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