Peterbilt Dealer The Larson Group Rolls Out Mobile Messaging to Enhance Connections With Customers

Commercial truck fleet owners and drivers can now chat or text with TLG Peterbilt dealers from the company's recently redesigned website.

How does it work? Watch the video here.

SPRINGFIELD, Mo. (Nov. 17) - In a continued effort to enhance its award-winning service, The Larson Group (TLG) Peterbilt has chosen Contact At Once!, a LivePerson company (Nasdaq: LPSN), as its mobile messaging platform, enabling customers to instantly connect with dealers using chat or text.

“Adding mobile messaging capabilities provides the ultimate in convenience–customers can choose to chat, text or call us about general inquiries, Peterbilt truck parts or even inventory, via whichever option works best for them,” said Glenn Larson, TLG President and Dealer Principal. “As we said when we unveiled our new site design, our goal is to offer our customers innovative features that continually improve their experience with us.”

Now, when a customer has a question about new and used Peterbilt trucks for sale while shopping online or in store, they can simply text through the Contact At Once! platform from the website, a phone or the app and get immediate feedback.

To ensure someone is always available to respond to customers’ commercial truck service requests, inquiries about specific Peterbilt listings and general questions, TLG dealers chose Contact At Once! mobile apps to connect on-the-go. The current Peterbilt North American Dealer of the Year also plans to integrate proactive conversation management as a part of its program.

“If someone from one of our dealership teams isn’t available, messages roll over to trained professionals who can provide an instant connection for the customer and capture information for dealer follow up,” said Barbie Langston, TLG Corporate Marketing Manager. “The combination helps us ensure we have a consistent and positive experience whenever customers choose to connect.”

Data shows that mobile messaging between consumers and businesses over the Contact At Once! network, which manages millions of interactions each year, is rapidly on the rise. More than 15,000 dealerships in automotive, commercial transportation use the Contact At Once! platform to connect with consumers.

“When we give customers the option to message with dealers, they take advantage of it,” said Skip Dowd, Contact At Once! vice president, Automotive solutions.


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